Chuzhibao takes "innovation to create the future" as its strategic goal, clarifies "technological innovation as the core driving force of the brand", seeks to create a future "establishment" in the challenge of "breaking", and runs on the road of high-end brands in China's kitchen appliance industry. Established an independent R&D center, testing center, life laboratory, equipped with advanced production equipment, introduced advanced German cabinet production lines and a complete set of process technology, and in-depth development of advanced design concepts, production technology and management models in Germany, Italy and other countries , Committed to meeting the aesthetic needs of customers at different levels, and creating a better and more comfortable kitchen and home life for consumers.

Chuzhibao cares about the society, actively assumes corresponding social responsibilities, interprets corporate social responsibilities with technological innovation, and persistently embeds energy conservation and environmental protection concepts in Chuzhibao brand products. Adhering to the five national development concepts of "innovation, coordination, green, openness, and sharing".